Smart Surf Apparel

Seb Smart

Smart Surf Apparel is now on the go.

We’ve been having fun designing graphics for our garments and sourcing environmentally friendly fabrics.

A lot of our stuff is 100% recycled and solely produced using renewable green energy, that of wind and solar power.

The ink used for prints are permanent water based inks and all the pressing process is sourced using a Sennen local business.

It’s at the very early stages but if you’ve read this, type in ‘member2000’ into the discount code box on sales to receive 10% off your orders.

www.smartsurfapparel.co.uk


Sam 2nd in the Masters English Nationals

Not a win but a fun day at Perranporth.

Sun shine, fun waves and a second place for for Smart Surf’s head coach and business founder.

He’s still got it….


Our Instructor Seb Smart Scores A Cover Shot On The UK’s Biggest Surf Magazine !

When the wind blows from the North East (towards the notorious Sennen ‘look out’ in the background of the shot) It means a couple of important things to the professional surfer.

1: It’s the the perfect wind direction for punting massive airs ! When you launch, a pocket of air sits under your board which helps keep it connected to your feet. This allows a longer air time, more height and a better photo opportunity!

All that’s needed now, is a surfer like Seb, with a big enough pair of balls to go huge and a professional photographer like Toby Butler to perfectly capture the magic.

Speaking of photographers, that brings me to the second ‘thing’

2: The cold ! This wind is a cold wind. The sort of wind that gets under your skin. The sort of wind that makes the doors that don’t usually slam, SLAM! The kind of wind that makes those poor little photographer’s fingers, NUMB !

So the stage was set for Seb and Toby. They had previously carried out a shoot that day at another location (which didn’t go to plan) but neither were really feeling great. Toby was suffering from a bad virus and Seb had an injury from a previous surf.

However, while drinking tea and sobbing about injuries, illnesses and surf conditions at Seb’s abode at the top of Sennen. They notice a sudden change in the wind direction.

It was this change that was needed, to put the vision you see above, into their heads.

Visions are important in life. For those who want to achieve something, a vision is like a plan. As long as you can see it, feel it and taste it. It’s as good as the blue prints to making a cup of tea ! Without visions, We’re blind !

So off they go (each with this ‘vision’) …….and look what they achieved!!

Bravo to Seb and Toby. Cold, ill and injured but the desire pulls through.

Thank you Carve magazine and the team involved. We understand your hard work and know the struggles of balance and competition, that is the internet !

But let’s just get one thing straight !

For a pro surfer to feature on the front of your magazine, 100% beats featuring on some popular surf forum (and always will)

It’s like receiving an Email VS receiving a hand written letter.

It’s something special, real and something we as surfers appreciate more….

Much love from Sam and the team SSS


Meet the team – Life’s a beach for this family

Sam Smart

Sam Smart founded the surf school in the year 2000. He came from a background of beach lifeguarding and British professional surfing.

Last year, he was runner up in the English nationals and still competes on the UK pro surf tour. Look out for Sam’s interviews on the mike with the UK’s freshest crop of pro surfers throughout the tour.

A former English surf team representative and a passionate surf coach who has worked in the trade all over the world, including some of the world’s top surf schools in Australia.

He’s been surf coaching for nearly 20 years and his knowledge for surf instruction and the water’s edge at Sennen is second to none !

Seb Smart

Seb is the youngest Smart sibling – A cover boy for the UK’s top surf magazines and a current international professional free surfer.

Seb holds numerous English and British surfing titles and has represented England in the European surf games with his brother Sam.

Although Seb has the ability to win surfing titles – his approach sways more towards style, travel and creativity. Seb is on the VANS European surf team and is working on projects that allow him to explore the world and live the life !

He’s been coaching at Smart Surf for nearly 10 years and was a former lifeguard at Sennen beach. He’s a clear, concise surf coach and has amazing water knowledge.

We are stoked to have him on our team and give our customers the opportunity to rub shoulders with one of the UK’s best.

Lew Smart

Lew was also a former lifeguard and a Waterman extraordinaire ! He traveled the world with a professional body boarding career, snagging junior and senior British titles along the way. At one point he was a sponsored rider, both for surfing and bodyboarding which is a rare feat !

Lew combines over 15 years of coaching and lifeguard experience and carries out nearly all of the private surf lessons for Smart Surf.

In his spare time, Lew is an actor and once played a body double for Matt Damon.

Lew is currently working on a comedy series project and is looking forward to meeting you all this Summer for some fun in the sun.

Hollie Smart

Hollie our female coach is a legend. This is her 3rd year coaching at Smart Surf and has already translated into one of the favourites.

Patient, fun and fully qualified, Hollie also rips and has recently picked up a sponsorship with C-Skins wetsuits !

Hollie is currently studying health science and medicine and is a proud mother of two.

She’s got the biggest smile by far and although she’s the newest addition, she’s already a huge asset to the Smart Smart team !!


Stunning

For those of you who missed this post on our social media. Here it is on our blog.

Makes you wonder – Do people still actually browse through our blogs or simply short cut through Facebook and Instagram – I hope it’s not the latter.

A Sennen rainbow is always an extra nice treat.


Smart Looking Boards

We’ve always had an array of mixed surf boards at our surf school but I’ve always thought it looked a bit scruffy (and not smart)

A good mixture of boards isn’t a bad thing as it means you can find the perfect equipment for almost everyone… (but again, it just doesn’t look that smart)

So, with ‘Smart’ being our surname and after 18 years of putting different shapes, brands, sizes and structures of boards through their paces, we have found a design we are happy with and willing to commit to having a uniformed surf school fleet…

Light weight, great outline, ideal width, nice thickness, durable and safe for the kids (and look ‘Smart’)

Here they are !

We’ve been working with VISION soft boards since they first started so take it from us when we say this particular design is the ‘Smart’ move.

We take great pride in delivering the best possible service to our students and never cut back on equipment.

To be honest, we may get a little more excited about new equipment than most of our guests.

Anyway, we hope you’re all having a wonderful winter and here’s to the Spring, which is here in 2 weeks !

Sam and the team SSS x


What a month !

Quite possibly the best ever.

I’m not talking from a business point of view, although we did have more guests than usual.

I mean, more in a positive way.

The weather was incredible and the surf was amazing for most of the month.

On occasions it reminded me of summer.

It was uplifting and vibrant to see tourists in the winter sunlight at Sennen.

It doesn’t take much to keep us happy – Some socialising with our customers and doing the job we love !

Could this be a taste of things to come ?

I hope so…

Above: Sam Smart between lessons.

Above: Seb Smart between lessons

Above: Lew Smart during a lesson….


February

One of the best on my records.

Sun, surf and people. No snow !

Just to let you all know, we are open.

We supply winter wetsuits and boots – It’s all good !

The Smart family team are looking forward to a busy February half term.

Come book your lessons, your surf equipment hire, or simply pop in for a chat and a coffee.

See you soon…


Cove night vibes

Even more chilled than Cove vibes on a winter’s day.

Which ever way you look it.

Cold beers at the Old Success inn are equally as satisfactory.


SSS INSTAGRAM WINNER !

Earlier this month we got momentarily bored so we set up a sticker competition, where we shipped out over 100 stickers around the UK and Europe for you guys to stick them somewhere creative and fun, and to photograph your efforts.

Well we have a winner 🥇👌🏼

Well done to @reece hooping for his masterpiece captioned ‘Filling in the cracks’ You’ve just won yourself a £50 Smart Surf Gift voucher and Smart Surf School Crew jumper 🙌🏼🙌🏼 Currently being sent to your door !

Thank you Reece and everyone who sent us you shots. It was good fun !

2nd and 3rd place are being judged now and revealed later today for your SSS crew jumper prizes 🤙🏼🤙🏼