He has spent the last 24 summers on Sennen’s water’s edge as a lifeguard and a surf coach. Sam is the most experienced surf coach in Sennen and has also worked in Australia with some of the Worlds most renowned surf schools and instructors. He’s a passionate coach with bundles of enthusiasm who has a knack of motivating his students to success.
Sam, the oldest Smart brother competes on the UK pro surfing tour and has represented team England, twice finishing second in the Nationals.
Outside of surfing, Sam likes to keep fit and boasts an unbeaten record as an ex professional boxer!
We understand that being a magnificent surfer means nothing as a surf coach without communication skills and respect to students of all abilities. Seb Smart, the youngest Smart brother was taught to surf by his older brothers, Sam and Lew at the age of 3 – By the time he was 12, he was a British champion. Like Sam and Lew, he was also a Sennen lifeguard but had his sights set on professional surfing.
Seb is on the European VANS team as a creative professional free surfer with a passion for artistic creativity in and out of the water. He frequently travels the globe targeting interesting locations with wonderful waves, living the lifestyle most of us can only dream of. Seb has a chilled surf coaching approach, delivered in a mild grounded manner. We are stoked to give our students the opportunity to rub shoulders with an internationally recognised athlete with with a desire to deliver the best possible introduction to the art that is surfing!
He’s spent most of his summers right here on the water’s edge at Sennen Cove, patrolling for 6 years as a lifeguard and conducting private lessons at our Surf School for the past 10 years.
Boasting an impressive CV as former British bodyboard champion and a sponsored stand up surfer, he has a charismatic approach with a huge passion for introducing surfing to beginners and pinpointing faults for the more experienced. Lew’s one of the favourites with his down to earth attitude to surf coaching !
Outside of surf coaching, Lew is a trained actor focussing on projects during out of season hours.
In the short time she’s been surfing, she’s already racked up her international beach life guard certification, her ISA surf coach ticket and a sponsorship with C-Skins wetsuits !
Hollie’s personable aura ensures friendship for life and she helps neutralise the sibling rivalry between the Smart brothers! She’ll be your first port of call upon booking your lessons and owns the biggest smile in the team. Hollie’s a natural teacher who can help motivate the nerves of any students who suffer with anxieties in relation to the ocean !
In her spare time, she is a truly inspirational surfing Mum of two studying health science and medicine !